Car Dealership Marketing
Car dealership refers to buying and selling of new and used cars.Marketing plays a key role in the success of a car dealer business as many of the car shoppers look to the social media and networks for the purchase of their vehicle.
75% of the car buyers say internet research including social media and review sites was the most helpful medium for selecting the cars. Consumers looking to purchase or service a vehicle are doing their research primarily online, with 50% of recent car buyers and 69% percent of service customers saying they only visited one dealership before buying/servicing. 84% of all automotive shoppers are on Facebook and 24% used Facebook as a resource for purchasing their last vehicle
When it comes to car shopping, social media sites are clearly a major influencer in a buyer’s decision making process. At this point, most marketers understand that social sites should be integrated in some way into a marketing strategy. For some, this may be simply having a Facebook page and posting content or pictures, while other brands have a fully integrated social marketing approach to generate leads and engage with customers. However, with more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling.
CAR DEALERSHIP MARKETING STRATEGIES
The following are the marketing staregies for car dealership business
1.Target customers on Facebook
84% of your consumers on Facebook. Place ads to reach people who have indicated they are in the market for a car. You can narrow down these selects to geographic areas near your dealership, by vehicle type, gender, consumer interests, and more.
2.Use twitter to Drive sales
Twitter continues to be a popular choice among auto consumers. Recent researches showed that 75% of the tweets sent out daily relate to owning and shopping
3.Market to Millenials on Instagram
A recent survey showed that Millenials are leaving facebook and are moving towards instagram. Instagram, primarily used on mobile devices, is all about taking, sharing, and uploading pictures and videos. Instagram provides a great platform to creatively share your brand’s story. For example, share pictures that allow consumers to imagine themselves in the moment – a picture of one of your vehicles at the beach, tailgating at a sporting event, camping, near a lake, or any creative way you can imagine to showcase the lifestyle your vehicle represents.
4.Video Marketing with YouTube
Car consumers are seeking information on model comparisons, safety features, connected devices, walkarounds, and other content to help them make a decision. While videos should be embedded into your website, they should be hosted on a channel such as YouTube for more visibility.
5.Add Pinterest to Your Social Strategy
Pinterest is known for having a larger female base, with recipes, beauty tips, and decorating ideas. However, Pinterest is great for the automotive industry in several ways. Pinterest is also great for building your SEO presence by sharing landing pages, pictures of your inventory, or pinning blog posts. This creates social signals which will in turn drive more traffic to your site.
6.Story Telling through Social Media
Storytelling on social sites is a perfect way to interact with your audience to develop relationships and brand loyalty. Use social platforms as a conversation channel rather than an advertising channel.
7.Remember that Social is a Two-Way Conversation
Be sure you are responding to tweets, thanking those who share your content, answer questions, and respond to and answer complaints. Social media is fast-paced – an in-the-moment medium. Consumers expect quick responses to their questions on social media. If you aren’t monitoring continuously, you may be losing out on valuable opportunities.
8.Offer Social-Specific Contests and Promotions
Everyone loves a discount or a sale. Be creative and reward your social followers with promotions and contests only available on your Facebook page or other social accounts.
9.Social Reviews Matter
Encourage your customers to share reviews on your social sites. Negative comments are usually posted on weekends so closely monitor your social websites to see that it does not leave a negative impact.
10.Be 100% Committed
Social media marketing clearly offers huge benefits to the automotive industry – more brand visibility, more leads, and ultimately, more sales. But you must be 100% committed to maintaining a social media strategy.
When done correctly, maintaining a social presence will get you more appointments, help you sell more services and vehicles, and boost your brand’s revenues.