Effective salesman

Effective Salesman


If you are running a business  where sales play a vital role, you need to hire staff that have the required skill and the drive to lead to success of the business. There are different types of salesmen  and some are better at closing deals. The most successful types of salespeople are the ones that understand how to use their talents to connect with customers and clients.

The different types of salespeople are

1.The Caretaker Salesperson

These are the most common type of salespeople. They are often known as order-takers because rather than hunting for a potential sale, they wait for the sale to come to them. Caretakers are the types of salesman that are risk-averse, which means that they don’t want to take the chance on a prospective customer rejecting their sales pitch. They will often provide small businesses with competent, steady performance because they are adept at positioning themselves in the right place at the right time to get a sale.

2. The Professional Salesperson

Another one of the most popular types of salesperson is the professional or the relational sales personality. The professional has strong analytical skills and is able to reason his way through problems. The professional develops good customer/client relationships by building a rapport and connecting with customers and clients by understanding their wants and needs. Professionals are the types of salesman that excel in advertising companies or any type of sales companies in which servicing existing accounts is important.

3. The Closer Salesperson

They are often referred to as “born salespeople,” because their mindset is to always be closing a deal, even if the prospective buyer is reluctant to buy. Closers are always finding ways to encourage, coerce, or push customers toward the goal of closing a deal. They are not concerned as much about building future relationships as they are about finalizing the deal that’s in front of them. Closers often have outgoing personalities that can sometimes border on being too aggressive. They don’t take “no” for an answer and they’re able to offer incentives and enticements in situations in which customers need that final push to close a deal.

4. The Consultant Salesperson

Consultants bring the qualities of a closer with the personal connection often found in professionals. They are well-rounded salespeople who know how to close a deal and build relationships at the same time.

The qualities required for a salesman are


A good salesman should possess a good personality. A charming personality always creates a good impression. He should possess good health, attractive appearance and impressive voice. He should not suffer from physical handicaps like stammering and limping etc.

2.Cheerful Disposition

He should have a smiling face. In order to impress upon the customers he should always be cheerful and sweet tempered. He should be properly dressed as the dress greatly enhances the personality.

3.Mental stature

An individual cannot be a successful salesman unless he possesses certain mental qualities like imagination, sound judgment, presence of mind, foresightedness, initiative and strong memory. These qualities are of great help to a salesman in dealing with customers having different nature and temperament.


A salesman should always be polite and courteous towards his customers. He should help the customers in making the right choice or in selecting the products

5.Patience and Perseverance

A salesman comes across different type of customers. Some of them purchase nothing but waste time by asking irrelevant questions about the products. Under such circumstances, he should not loose temper but give patient hearing to the customers.

He should not get tired with his customers soon. He should try time and again to convince the customers. Customer is supreme for him and he should not leave any stone unturned to give full satisfaction to the customers.

6.Complete knowledge about self

A salesman should clearly know about himself. He should try to find out his limitations and make constant efforts to overcome them.

7.Complete knowledge about product

He should possess the full knowledge about the product so that he may properly answer the questions of the customers at the time of sale. The buyer depends to a great extent on the salesman especially in case of a new product.

8.Abiltity to Listen

A good salesperson needs to satisfy a client’s needs. The only way to find out what those are is by listening to what each prospect is saying. The best salespeople aren’t always talking.


Believing in the product or service they are selling is essential. That comes across as a confidence that’s infectious and makes customers want to buy more.


Selling and Buying are not intellectual exercises. Buyers and sellers are emotional human beings which is why great salespeople are always masters at managing their emotions. Successful salesmen cultivate the traits of assertiveness, empathy, self-awarness, problem solving and optimism.




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